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THIS IS A GENERIC BRAND VIDEO

28 Mar

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HOW TO REPORT THE NEWS

28 Mar

 

Here are some news clichés listed by The Independent newspaper last year:

 

1. Wedding cake decorations for reports and features about gay marriage

 

2. Poignant empty swings for stories suggesting that the authorities have failed children – nominated by Callum May.

 

3. Stretch of police incident tape for any article about crime – Ben Knights

 

4. The flames from gas-cooker rings for rising energy prices – Terry Stiastny

 

5. Faceless greebo lights a gigantic bifta, all but hands and lips obscured, for any story about drugs – Ed Pemberton

 

6. The statue on the Old Bailey roof for anything to do with the law or justice – Chris Bartlett

 

7. Pictures of people from the neck down for stories about obesity.

 

8. A woman with her head in her hands for all mental-health stories – Becca Reilly-Cooper

 

9. Precarious stack of coins for personal finance stories – Tom Powdrill

 

10. Aerial montage of suburbia for TV reports on property markets. Used, obviously, because we don’t know what houses look like – “Bubblejet”

 

 

DO KNOCK-OFFS PROVE THE VALUE OF A BRAND?

30 Jul

NETWORK – MAD AS HELL SCENE

19 Jul

I don’t have to tell you things are bad. Everybody knows things are bad. It’s a depression. Everybody’s out of work or scared of losing their job. The dollar buys a nickel’s worth; banks are going bust; shopkeepers keep a gun under the counter; punks are running wild in the street, and there’s nobody anywhere who seems to know what to do, and there’s no end to it.

We know the air is unfit to breathe and our food is unfit to eat. And we sit watching our TVs while some local newscaster tells us that today we had fifteen homicides and sixty-three violent crimes, as if that’s the way it’s supposed to be!

We all know things are bad — worse than bad — they’re crazy.

It’s like everything everywhere is going crazy, so we don’t go out any more. We sit in the house, and slowly the world we’re living in is getting smaller, and all we say is, “Please, at least leave us alone in our living rooms. Let me have my toaster and my TV and my steel-belted radials, and I won’t say anything. Just leave us alone.”

Well, I’m not going to leave you alone.

I want you to get mad!

I don’t want you to protest. I don’t want you to riot. I don’t want you to write to your Congressman, because I wouldn’t know what to tell you to write. I don’t know what to do about the depression and the inflation and the Russians and the crime in the street.

All I know is that first, you’ve got to get mad.

You’ve gotta say, “I’m a human being, goddammit! My life has value!”

So, I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window, open it, and stick your head out and yell,

“I’m as mad as hell, and I’m not going to take this anymore!!”

 

 

ENGLISH ESL VOCABULARY – MARKETING VOCABULARY

18 Jul

TOP 10 WORST INFOMERCIALS

17 Jul

PSYCHOLOGY AND ADVERTISING

17 Jul

 

Check out this post from my original blog:

ADVERTISING: ALL LIES AND MANIPULATION?